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Mazda celebrates its 100th Anniversary, Unveils 3 New Models of MAZDA 100TH ANNIVERSARY EDITION

[Bangkok, Thailand] When we talk about an automotive brand that has been inscribed in the world of automotive with remarkable history, Mazda was originally founded as a cork producing company that dedicated themselves to gain their reputation in innovation and automotive technology. Moreover, Mazda brand reputation has been well recognized by people all over the world for a century. Although Mazda has gone through many challenges such as the consequences from WWII, they continued to fight and built their strength until they were able to compete with other big brands from America, Europe or even Japan. Mazda has become a legendary brand in the world of automotive industry by celebrating their 100th Anniversary. In this special occasion, Mazda is unveiling “Mazda 100th Anniversary Edition” for Mazda2, Mazda3 and Mazda CX-30, which are inspired by the first passenger car in Mazda history - Mazda R360 Coupe. Only limited units will be deliver to customers in Thailand.

Customers will experience a classic premium style that emphasizes elegance but outstanding with the Snowflake White Pearl exterior color and 100th Anniversary Special logo, that expresses the company’s desire to celebrate the 100th Anniversary. The models are in white-and-Burgundy two tone color, perfectly blended together. In addition, Mazda will provide special promotional campaign with 0% interest1 and 2 and free 1-year Mazda Premium Insurance3 for every model in order to thanks customers for trusting Mazda and congratulate this success together. The Mazda 100th Anniversary Edition will be available to reserve online via SKY Booking: https://skybooking.mazda.co.th/ from 13 November 2020 onward.

Mr. Chanchai Trakarnudomsuk, President of Mazda Sales (Thailand) Co., Ltd. said, “If we look back to the past 100 years, Mazda would be just a cork producing company in Hiroshima that produced mechanical equipment for industrial use. With passion for automotive technology, therefore, Mazda seriously had undertaken the study and became car manufacturer in 1931. We began to produce the first 'Mazda vehicle', the three-wheeled truck which was successfully introduced to the market and it had been received a great success globally. It was named “Green Panel” as this vehicle was launched in the same period of the WWII, to convey 'Peace, Safety and Youth'”.

Over the past 100 years, Mazda has been developing various automotive innovations such as the 'Rotary' engine, the ideal of sport car engine that led Mazda to enjoy the first victory of the Le Mans 24 hrs. Mazda was able to innovate SKYACTIV Technology providing both performance and fuel economy, which was the countless successes that once existed only in someone’s imagination. All of these successes was because we had a challenging spirit even suffering from a devastating blow at the end of WWII when the atomic bomb was dropped in Hiroshima. Mazda refused to surrender to the devastation and went on to achieve an amazing recovery with the production of vehicles. This challenging spirits had been delivered from generation to generation until today and we dare…to be different. Mazda’s distinctive character represented driver personality; therefore, vehicles under Mazda brand are not only the vehicle that could take passenger to the destination, but also help to create drivers’ value in lives.

“Mazda reached its 100th Anniversary on 30 January 2020, we would like to express our gratitude to customers for trusting in every step of Mazda for over a century. Toward the next 100 years, we will continue strengthen our co-creation and remain true to our unique trait of co-creating with others, placing people at the center of our mind, constantly challenging ourselves to create unique products, technologies and experience that our customers love”. Mr. Chanchai added.

Mr. Thee Permpongpanth, Vice President of Marketing and Government Affairs said, “When looking back to the past 60 years (1960), Mazda declared its huge success that could change people’s lives by unveiling the Mazda R360 Coupe which was the first micro-mini passenger car in Japan. At that time, Mazda was not the first 4-wheel passenger car manufacturer. However, with its outstanding design, different appearance, advanced technology, functionality, ability to enrich people’s lives, its compact size and affordable price that enabled people to own it easily were the reasons why the R360 Coupe had received an overwhelming attention and surprisingly generate sales and market share to Mazda. The R360 Coupe became an epoch-making car that accelerated the motorization of Japanese society and its birth was like the beginning of people’s lives as it fulfilled their lives by allowing them to own their first model of Mazda car. Mazda had become “Passenger car manufacturer” and had been passing the DNA as a 'pioneer' to present generation until they could create new countless success.

In the occasion of Mazda 100th Anniversary, we would like to express our gratitude to our customers for trusting and choosing Mazda. Please celebrate the historically success together with us by owing the 'Mazda 100th Anniversary Edition'. Feel the inspiration of the first Mazda passenger car- the Mazda R360 Coupe that conveys a sense of elegant design. The Mazda 100th Anniversary Editions are available on Mazda2 1.3 S Leather in both 5-door Hatchback and 4-door Sedan, Mazda3 2.0 SP in both 5-door Hatchback and 4-door Sedan and Mazda CX-30 2.0 SP.

All models feature with special exterior color, Snowflake White Pearl, and 100th Anniversary Special Logo to express the company’s desire to celebrate its 100th Anniversary. Experience and feel the special feeling from White-and-Burgundy interior, 100th Anniversary Special Logo embossed on Headrests, key fob and hubcaps, the Burgundy floor carpet and mat with 100th Anniversary Special Badge.

All models of Mazda 100th Anniversary Edition are available online via SKY Booking: https://skybooking.mazda.co.th/ from 13 November onward and the first 1,000 customers who reserve the car between 13 November and 31 December will receive a free Mazda Century Cap.

For additional information http://www.mazda.co.th, Mazda Thailand Official: Facebook/YouTube/Instagram/LINE

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